Regional Trade Marketing Manager, SEA

A leading global food company is seeking a Regional Trade Marketing Manager to join their expanding team in Singapore. This is an exceptional opportunity for you to leverage your extensive experience in fast-moving consumer goods and make a significant impact across the Asia-Pacific region.

What you'll do:

As the Regional Trade Marketing Manager based in Singapore, you will be at the forefront of designing and executing impactful trade marketing strategies that resonate across diverse Asia-Pacific markets. Your day-to-day responsibilities will involve close collaboration with cross-functional teams to ensure seamless integration of category management and shopper marketing initiatives. You will be instrumental in analysing market data to uncover new opportunities for growth while maintaining strong partnerships with key accounts. By leveraging your expertise in FMCG environments, you will help shape compelling campaigns that elevate brand presence at every touchpoint. Success in this role requires an ability to balance strategic thinking with hands-on execution while nurturing a spirit of teamwork throughout the organisation.

• Develop and execute comprehensive trade marketing plans tailored to multiple APAC markets, ensuring alignment with overall business objectives and brand strategies.
• Collaborate closely with sales, category management, and shopper marketing teams to deliver integrated campaigns that enhance product visibility and drive incremental sales.
• Analyse market trends, consumer insights, and competitor activities to identify growth opportunities and recommend actionable strategies for channel development.
• Lead the implementation of shopper marketing initiatives across various retail environments, optimising point-of-sale materials and promotional activities for maximum impact.
• Manage relationships with key accounts and external partners, ensuring effective communication and seamless execution of joint business plans.
• Monitor performance metrics such as total distribution points (TDP), return on investment (ROI), and campaign effectiveness to inform continuous improvement efforts.
• Support the development of commercial capability within the team by sharing best practices, coaching colleagues, and contributing to training programmes.
• Oversee budget allocation for trade marketing activities, ensuring efficient use of resources while maximising value delivery across all channels.
• Coordinate cross-functional projects involving supply chain, finance, and external agencies to ensure timely execution of trade initiatives.
• Champion a culture of collaboration by fostering open communication between internal teams and external stakeholders.

What you bring:

The ideal candidate for the Regional Trade Marketing Manager position brings a wealth of experience from leading FMCG companies where they have successfully navigated both sales operations and trade marketing functions. Your background demonstrates not only technical expertise but also an empathetic approach to team leadership—supporting colleagues’ growth while delivering outstanding commercial results. You possess advanced analytical abilities that allow you to translate market intelligence into practical solutions tailored for different retail environments. Your interpersonal strengths enable you to build trust-based relationships internally as well as externally with key accounts. A commitment to ongoing learning ensures you remain adaptable amid changing market dynamics while upholding high standards of professionalism throughout your work.

• Extensive experience in fast-moving consumer goods (FMCG) with proven success in both sales operations and trade marketing roles across APAC markets.
• Demonstrated analytical skills with the ability to interpret complex data sets into actionable insights that drive commercial outcomes.
• Strong commercial acumen developed through managing revenue streams, budgets, and key account relationships within multinational organisations.
• Proven leadership capabilities including previous experience managing small teams or direct reports within a matrixed environment.
• Track record of developing shopper marketing playbooks or similar frameworks that have delivered measurable business results across multiple countries.
• Excellent interpersonal skills enabling effective collaboration with internal teams as well as external partners such as retailers or distributors.
• Bachelor’s degree or higher qualification in Business Administration, Marketing, Food Science & Nutrition or related field is preferred.
• Experience coordinating cross-functional projects involving supply chain logistics or financial planning would be beneficial.
• A passion for nurturing talent within teams by sharing knowledge and supporting professional development initiatives.

What sets this company apart:

This organisation stands out as an employer of choice due to its unwavering dedication to employee well-being, professional growth, and inclusivity. With a robust presence across Asia-Pacific markets, it offers unparalleled exposure to regional business challenges alongside access to world-class training resources. Employees benefit from flexible working arrangements designed to support work-life harmony without compromising on career ambitions. The company’s culture emphasises collaboration over competition—encouraging knowledge sharing among diverse teams so everyone can achieve their full potential together. Whether you are looking for mentorship opportunities or pathways for advancement into broader commercial roles, this is an environment where your contributions are genuinely valued and rewarded over the long term.

What's next:

If you are ready to take your trade marketing expertise regional and make a meaningful difference within a supportive global team, this is your moment to shine!

Apply today by clicking on the link below—your next exciting career chapter awaits.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan