Regional Category and Trade Marketing Manager

An exciting Regional Category and Trade Marketing Manager job has just been made available at a reputable consumer goods company. Based in Singapore, the successful candidate will be responsible for driving Category and Trade Marketing initiatives within the SEA region.

About the Category and Trade Marketing Manager Role:
Reporting to the Regional Head, the successful candidate can expect to work in an environment with high levels of autonomy. You will work collaboratively with sales and marketing teams to design and implement strategies for the category and trade roadmaps, define the objectives for each category and be responsible for the development of performant commercial drivers, considering customers and channels’ specificities.

Key Responsibilities:

• Category vision per key market: deep understanding of market, customer and channel trends, issues/opportunities and competitor activity with ongoing communication to the marketing and business unit stakeholders and partners to enable them to make the right strategical decisions and develop the right plans
• Category analytics based on retailer data and other types of data to build retailer stories and optimise range reviews. (Strong understanding of retailers’ needs for key markets and driving retailer-led category initiative for a triple win – customers, consumers and company)
• Define clear guidelines for commercial drivers, for each category and brand
• Assortment: identify the best performing portfolio, ideal assortment by channel and define the distribution target for key retailers and markets
• Shelving: on-shelf portfolio strategy (role and place of each sku by banner/type of store)
• JBPs with key retailers focusing on shopper behaviour and education
• Trade tools, POSM per product type (i.e. expand cube box for cleaner on shelf availability and max visibility)
• Promotional effectiveness/ROI and dedicated trade plan with promotional matrix (including planning of road shows, promoters, sampling, space buy and gift with purchase/gimmicks with mechanics and promotional depths and frequency)
• Oversee and drive all in-store execution in key markets with agencies
• Price pack architecture and price competitive index especially for NPD

To succeed in this Regional Category and Trade Marketing Manager job, you will need have a strong track record in trade marketing/sales with deep market and channel understaing in keys market of SEA. Deep knowledge of channel dynamics, category management and in-store commercial drivers.

Key Requirements:

• Six to eight years of relevant job experience
• Strong organisational skills with a demonstrated ability to manage multiple priorities and flow to work as needed
• Strong collaboration and communication/interpersonal skills with the ability to work effectively with both internal/external stakeholders and team working in a complex multifunctional environment
• Strong strategic analytical thinking, creative and innovative thinking, proactive and can-do attitude
• Agility, ability to integrate change in a dynamic environment, be flexible and adapt to changing conditions and plans, ability to drive solutions that meet both brand requirements and local commercial realities
• Ability to inspire, lead and motivate team members, performance management, recruitment and training
• In-depth understanding of sales performance metrics, commercial environment, basic financial acumen
• Ownership, flexible and independent
• Hands-on, detail-oriented with operational thinking, while operating with a sense of urgency

If you are determined and want to be part of an exciting journey of growing the firm’s business, this is the role for you.

Great career progression opportunities await the right person in this exciting Regional Category and Trade Marketing Manager job.

Apply now to learn more.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd

ROC No.: 199706961E | EA Licence No.: 03C5451

EA Registration No.: R1441522 Allie Teh