Vice President (F&B)

A leading international coffee brand is seeking a Vice President to spearhead its ambitious growth in Singapore. This is an exceptional opportunity for you to shape the future of a beloved coffee chain, driving strategic market entry and expansion while ensuring operational brilliance and a memorable customer journey.

What you'll do:

As Vice President – Coffee Retail Expansion in Singapore, you will play a pivotal role in shaping both the strategic vision and day-to-day execution of the brand’s growth journey. Your responsibilities will span from crafting robust business plans that capture market opportunities to orchestrating seamless store launches across prime locations. You will work closely with cross-functional teams—locally and regionally—to ensure operational efficiency is maintained at every level. Your focus on customer experience will see you championing innovative marketing campaigns tailored to Singaporean tastes while upholding rigorous standards of service excellence. By monitoring key metrics such as sales performance and customer satisfaction, you will identify areas for optimisation that drive sustainable profitability. In addition to overseeing financial governance and stakeholder relationships—including real estate negotiations—you will foster an empowering workplace culture where talent thrives. Your ability to connect strategy with execution will be instrumental in establishing the brand as a household name throughout Singapore.

• Develop and execute a comprehensive business strategy for Singapore that aligns with group objectives and positions the brand as a market leader.
• Plan and implement market entry or expansion initiatives, including location selection, partnership development with landlords, and integration into the local supplier ecosystem.
• Collaborate with regional teams to optimise material purchasing processes and ensure seamless supply chain operations.
• Drive revenue growth through new store openings, enhancing existing store performance, exploring channel innovation such as online platforms, and forging impactful local collaborations.
• Analyse market trends, regulatory risks, competitor activities, and consumer behaviour to inform agile decision-making and adapt strategies effectively.
• Ensure all stores consistently deliver high standards of quality, speed, cleanliness, and service that delight customers at every touchpoint.
• Monitor key performance metrics including sales, productivity, profitability, customer satisfaction, waste reduction, and operational compliance.
• Champion brand positioning by adapting marketing strategies to resonate with local culture while overseeing campaigns, loyalty programmes, and brand activations.
• Promote customer-centric initiatives that enhance engagement and retention while responding proactively to feedback for continuous improvement.
• Build and nurture a high-performing country team by promoting collaboration with regional colleagues and ensuring compliance with labour laws in a safe and inclusive environment.

What you bring:

To excel as Vice President – Coffee Retail Expansion in Singapore, your background should reflect significant achievements within food & beverage or consumer-facing businesses—ideally within multi-site retail environments. Your track record demonstrates not only operational acumen but also an ability to inspire teams towards shared goals through empathy and collaborative leadership. You bring deep familiarity with P&L management as well as hands-on experience navigating complex regulatory landscapes. Your approach combines analytical rigour with creativity when adapting global strategies for local relevance. You thrive on building positive relationships—with internal colleagues across borders as well as external partners—and are adept at negotiating mutually beneficial agreements. Above all else, your enthusiasm for nurturing talent shines through; you create spaces where individuals feel valued and empowered to contribute their best work. Your sensitivity to cultural nuances enables you to craft authentic customer experiences that resonate deeply within diverse communities.

• Bachelor’s degree in Business Management or related field is required for this senior leadership position.
• At least 10 years’ experience within food & beverage or consumer business sectors is essential; experience in chain F&B operations is highly desirable.
• A minimum of 5 years in a senior leadership capacity demonstrating proven success in scaling brands and driving business growth is expected.
• Demonstrated expertise in operations management with full P&L accountability is crucial for this role.
• Deep understanding of retail operations combined with hands-on knowledge of consumer marketing strategies is necessary.
• Experience leading cross-functional teams while building strong performance-based cultures is vital for success.
• A passion for coffee culture coupled with commitment to delivering exceptional customer experiences sets you apart.
• Ability to analyse complex market data to inform strategic decisions while remaining agile amid evolving conditions is important.
• Excellent interpersonal skills enabling you to influence multi-stakeholder environments are required.
• A growth mindset that embraces coachability alongside entrepreneurial spirit ensures adaptability in fast-evolving settings.

What sets this company apart:

This organisation stands out as an industry leader committed to redefining coffee culture through quality products, operational excellence, and genuine community engagement. With an established reputation across Asia for innovation in both product offerings and service delivery, it provides employees with unparalleled opportunities for professional growth within a supportive network. The company values inclusivity at every level—championing diversity of thought while fostering environments where everyone can flourish. Employees benefit from flexible working arrangements designed around wellbeing as well as ongoing training opportunities that encourage continuous learning. The leadership team prioritises open communication channels so your voice is heard when shaping future directions. Joining this organisation means becoming part of a mission-driven enterprise dedicated not only to commercial success but also meaningful social impact through sustainability initiatives tailored for each market it serves.

What's next:

If you are ready to elevate your career by shaping the future of coffee retail in Singapore while making a lasting difference within an inspiring team environment—this is your moment!

Apply today by clicking on the link provided; take the next step towards joining an organisation where your vision can truly come alive.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan